Online success surprises singer/songwriter Amber Rubarth

By Daniel Gewertz
Tuesday, January 6, 2009 - Updated 319d 20h ago

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To be a grassroots success in the music business takes planning, ambition and sweat, right?

Not if you’re Amber Rubarth. The 26-year-old singer/songwriter, who plays Club Passim with her duo, Paper Raincoat, on Thursday, has a MySpace site that has been visited nearly 1 million times, yet it’s taken very little effort on her part.

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