Johnson & Johnson out as Olympic sponsor
By Associated Press
Monday, November 17, 2008 -
Monday, November 17, 2008 -
NEW YORK - The International Olympic Committee can’t put a Band-Aid on this financial cut: Johnson & Johnson won’t be renewing its lucrative global sponsorship deal.
The IOC confirmed Monday that the health care conglomerate would not renew its top-level sponsorship worth up to $100 million, after the news was first reported by Sports Business Journal.
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